PETER HIBBERD
Peter Hibberd is an Executive Creative Director with over 20 years of experience building and leading award-winning creative teams across APAC and Australia. Most recently Executive Creative Director at Ogilvy Indonesia, Peter led a 300-person creative team delivering integrated campaigns for global clients including Google, Coca-Cola, Nestlé, Hyundai, and Pizza Hut — work that helped the agency secure multiple Campaign Magazine Creative Agency of the Year awards, including Gold in 2018 and 2022.
Before Ogilvy, Peter spent four years as Executive Creative Director at McCann Worldgroup Singapore, directing creative across more than 10 APAC markets for Mastercard, Microsoft, L'Oréal, and Nespresso, and contributing to McCann's Southeast Asia Integrated Agency of the Year wins from 2015 to 2018.
His career spans both agency leadership and hands-on craft — from freelance Creative Director work for Virgin Mobile, Nestlé, and Honda, to earlier roles at VML Melbourne and Depasquale Advertising in Brisbane, where he progressed from junior art director to senior creative in three years. Along the way, his work has earned Cannes Lions Gold, One Show recognition, and multiple AWARD and Midas honours.
Peter is known for pairing strategic brand thinking with cross-cultural creative leadership — building teams and campaigns that perform commercially as well as creatively. He is an Australian citizen, E-3 visa eligible for US roles, and is currently exploring Executive Creative Director, Chief Creative Officer, and Creative Director opportunities across Australia, Indonesia, and the United States.