Nestle Bear Brand | Ramadan
Ramadan is a month of doing good deeds. A focus of purifying your soul. Bear Brand, a canned milk in Indonesia has built a platform of purity over the last 30 years. It’s almost mythic and part of the culture. So during Ramadan, a month of purity and the largest sales period of the entire year; Bear Brand needed to do something special. This year, we created a film that ran on Youtube and ranked the number one emotionally engaging spot of the season driving double-digit growth for the product.
