Kona Odyssey - Hero

Kona Odyssey | Branding Video blog & Social Campaign

We were briefed to create the branding for the Kona Odyssey, an epic 100km mountain bike marathon. It’s considered Australia’s toughest race. But they wanted thousands of competitors. So we decided to show that anyone could do it. Anyone like.... me for example. Thus, we created Pete’s Kona Odyssey, an online video blog journaling my experience (as an amateur) over three months preparing to enter a hard core mountain bike marathon. The comical video blog was covered by all the press, had 5,000 riders following it and the event sold out. The other riders loved the fact that an ad guy was willing to give the race a go and the campaign was ultimately a big hit.