Local Indonesian FMCG brand Biosol needed to create interest in a caretgory of little intrest. The business problem was that most indonesian people buying cleaning products are convinced by the smell of scented solvents that don’t have any antibacterial cleaning ability, so we needed to deamatise what happens if you dont kill the bacteria where it begins.
AWARDS
Citra Pariwara 2023
2 Gold Visual Craft Art Directing
Silver Visual Craft Art Directing
Silver Print Household Care Products
2 Bronze Print Household Care Products
Bronze Print Campaign
4 Bronze Out of Home Poster and Banner
One Asia 2023
Bronze Print & Promotion Craft Art Direction
Merit Print & Promotion Posters