Nespresso | Packaging, In-store POS and Social Campaign
Nespresso gives us a challenge every year. During Chinese New Year, where tea is clearly king, let’s try and sell coffee. Seems we hit the mark.
- Machines sales increased 40%
- Coffee sales increased by 8%
- Packaging sold out in less than 2 weeks
- 2nd most viewed Nespresso-branded video in Asia,
just behind the global George Clooney spot
