Mastercard | All Love is Priceless
In 2016, a very conservative lead government in Australia was given a conscious vote on the legal rights of the gay community to marry. Australia could be one of the first countries in the world to legalise the practice. (New Zealand beat us to it as usual). At the time there was a lot of pressure from the full spectrum of the community. Seeing as Mastercard’s DNA is built on acceptance, the philosophy all people deserve the same access and they bring people together to make that happen. The literal interpretation of the Mastercard Venn diagram logo. It gave us an opportunity.
What if we expanded the Mastercard logo to include everybody?
That simple question developed into a seamless execution and a meaningful expression of Mastercard’s values.
