Seek Learning | Learnings from Seek Learning Social Campaign
Seek Learning is a service that connects people with the right university course. We knew that they were always looking for inspiration and interesting job directions. So we created ‘Learnings from Seek Learning’. A way to excite them about education again. Through Facebook and Youtube we created a social media strategy to target people based on their courses and career paths and created a suite of posts, comments and videos around those industries. We then created “The Most Interesting Competition Ever” to let them share their knowledge with us.
• +3447% increase in combined social media engagement
• +121% increase in Facebook activity for the brand
• 22million social media impressions
• 5,500 user submitted pieces of content in under a month
• +41% of engaged fans were motivated to enrol in further study
AWARDS
Spikes Asia Finalist
Webby Nomination
