Travel Transforms | Social Campaign | Midas Bronze
Mastercard wanted to inspire cardholders to travel, so we changed the conversation about travel from bucket lists to travelling with meaning. We introduced #NextChapter. A celebration of travel that changes lives. Fronted by Hugh Jackman, we allowed the audience to take a look into his #NextChapter and share their own. The response was overwhelming. We received hundreds of heartfelt stories that demonstrated the power of the idea. We extended the engagement effort for this campaign with more light hearted, simple travel tips from Hugh. Finally to wrap the campaign up, we selected one #NextChapter story and surprised them on another unforgettable trip.
Changing the conversation on travel: Priceless.
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