Yellow Pages | Brand campaign
Two full campaigns in 6 months. TVC, print, radio and digital. This was the first campaign to launch the idea of ‘Need a hand ’ into the mainstream. Yellow had spent the previous year only promoting Yellow online. The brief was to get back to the book, their main bread winner. Looking at the top fifty searched industries, we grouped them into two main categories: renovations and parties. At the time Yellow was in a serious decline of -12%. After the campaign they were back to +6%. In the long run, maybe they should have spent more on the online experience.
Rennovation Campaign