Spring Valley - Good for your Sensibles

Spring Valley | Interactive Campaign | Cannes + One Show Bronze

Spring Valley is the ‘Good for you’ drink that you’ll have for lunch with Sushi. The same people who do this are usually out on a Saturday smashing Jagger-bombs. This strange behaviour was personified in a squishy creature called a ‘Sensible’. We were asked to take the critter online and make it something people would play with. We created a Facebook app using 3D Papervision from the TVC models and let people abuse (and/or look after) their own randomly generated Sensible.

2009 – One Show Bronze
2009 – New York Festivals Bronze
2009 – Young Guns Bronze
2009 – ADMA Silver
2009 – ADMA Bronze
2009 – AWARD Bronze Direct Campaign
2009 – AWARD Bronze Direct Digital
2009 – AWARD Bronze Microsite
2009 – Cannes Lion Finalist (Direct)
2009 – Cannes Lion Finalist (Promo)
2009 – Cannes Lion Finalist (Interactive)