Choose Priceless | Environmental Design & Outdoor Posters | Midas Gold
Priceless has been a part of Mastercard for over 20 years, yet over time, the power of Priceless had lost its potency. Mastercard was no longer synonymous with the possibility to spend quality time with the ones you loved. We needed something meaningful to reinvigorate the brand and bring back the love.
Mastercard targets the affluent traveller. They achieved their status through hard work and dedication, though one thing they struggle to master is balancing time with their loved ones, quality time. In this constantly connected world the line between work and play is continually blurred, making it nigh impossible to switch off. Evenings are ruined by overtime, weekends interrupted by con calls and when it comes to our precious weeks of annual leave, any email, text or notification can break the moment.
What if we embraced these precious occasions without distraction. We challenged them to consider their actions and ultimately make a decision: To Choose Priceless.
ENGLISH TRANSLATION
Things you think you have to do | Things you want to do but haven’t been able.
The choice you make today may change
what you’ll be a year from now,
and even how your life will be in 10 years' time.
So how do you want to live? What do you wish to cherish?
There may be times that you’ll make a mistake.
There may be times you’ll look the other way.
But, in your heart, you know what the answer is.
May all your choices be something that you and
your loved ones can be proud of.
Choose the kind of life you want to lead. Choose Priceless.