Milo | Ramadan
During the month of Ramadan, there are a host of family traditions and religious expectations. One of which is to go to your family home and celebrate together as a family. During the Covid lockdown 2021, tensions were rising. Everybody was sick of not traveling, seeing friends and family. Sometimes the greatest act of sacrifice is simply to do nothing. To not go home to see your grandmother to ensure she is safe.
Voted one of the most powerful of all brands during 2021 Ramadan. Not bad for a kids cocoa milk drink.
