Virgin Mobile 'A fair go for all' | Silver AWARD
As 'The People’s Champion', Virgin Mobile’s position was that for too long the people of Australia had suffered injustice at the hands of their mobile phone carriers. The idea was to give “A fair go for all” to Australia by tasking Robin da Hood to spread ‘fairness’ across the country.
He peered out from every TV set, bus shelter and display banner in the Oz on his way to helping Virgin Mobile achieve their highest sales figures ever, a record 23% YOY increase, to go along with 650,000 YouTube views in the first 2 months and a 10 fold increase in Facebook fans.
SIR RICHARD CALLS ROBIN
ROBIN STARTS HIS QUEST
ROLLOVER THY CREDIT
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